Churchrelevance.com did a great review of reasons why unchurched people choose a church. There are 3 surveys that Thom S. Ranier’s book "Surprising Insights from the Unchurched" discusses.
While music was ON the list, MUSIC is NOT HIGH on the list. Check out what IS high on the list. The pastor/preaching, what they believe, and relationships seem to be the major influences.
Here's one of the three surveys. Go to
churchrelevance.com to see the other lists.
Top 13 Reasons that Unchurched People Choose a Church
(research conducted by Ranier)
- 90% - Pastor/Preaching
- 88% - Doctrines
- 49% - Friendliness of Members
- 42% - Other Issues
- 41% - Someone Church Witnessed to Me
- 38% - Family Member
- 37% - Sensed God’s Presence/Atmosphere of Church
- 25% - Relationship Other than Family Member
- 25% - Sunday School Class
- 25% - Children’s/Youth Ministry
- 12% - Other Groups/Ministries
- 11% - Worship Style/Music
- 7% - Location
In recent years, there have been several research studies hoping to discover what motivates church attendance. I previously blogged about research from LifeWay Research and Gallup. Both of those studies offer good insights but can be general.
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