Turn Up the Music — Drink More Coffee

No wonder some churches are putting a Starbucks in their lobby. Check out the following French study. Turn up the worship music, consume more caffè latte!

clipped from www.ctv.ca Loud music can make bar patrons drink more: study French researchers have found that music played at a high sound level in a bar leads to more drinking in a shorter amount of time. When music was played at 72 decibels, considered a normal level, patrons ordered an average of 2.6 drinks and took an average of 14.51 minutes to consume a single drink. When music was played at 88 decibels, which is considered very loud, patrons ordered an average of 3.4 drinks and took an average of 11.45 minutes to consume a single drink. Gueguen said there are two possible explanations for the study's findings. One is that higher sound levels are more stimulating, which could lead people to drink more and drink quickly. However, it could also be that louder music prevented bar patrons from talking, so they drank for lack of something else to do.